SKIL XP LAUNCH
Branding, Product Launch & TV Commercial. Go ahead, take it to the extreme.
When SKIL wanted to double the output of their renowned PWRCORE 20 platform, taking their range of tools to absolute extremes of power and performance, they turned to REALM to help build the campaign.
REALM introduced the XP tools built from the “Extreme Power & Performance” you only get from SKIL. The campaign launched with a high-impact, high-performance tv commercial positioning the 7 1/4″ Rear Handle Saw as the hero tool. The integrated campaign supported the commercial with a content-rich enhanced website experience that produced incredible awareness and results.
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BRANDING, CAMPAIGN & TV COMMERCIAL
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