FLEX STACK PACK
BRANDING AND LAUNCH

Next-level storage. Next-level product naming.

FLEX is a brand that not only delivers unrivaled power. It also designs intelligent and ergonomic accessories, making every component on the job site smarter.

When FLEX developed an interlocking customizable case system able to store, transport, and access tools beyond any other case on the market – they turned to REALM for a name and creative narrative.

Realm developed naming and a distinct integrated campaign to convey the strength and ingenuity behind the interlocking product. The new product was called STACK PACK™. The launch messaging – Nothing stacks up to the all-new stack pack – pushed awareness and sales beyond every expectation

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