REALM x FLEX:

Disrupting the power tool industry

FLEX knew they were up against industry giants when they launched their power tool platform, but they weren’t intimidated. They were determined to establish themselves as a serious contender and take the lead in power and performance. That’s where Realm came in. As FLEX’s creative partner from Day 1, we worked closely with them to develop a brand strategy that leveraged their new-to-world battery technology, positioning them as a trailblazer in innovation and tool development.

From design and identity to advertising and photoshoots, Realm created all visual assets and effects, packaging, website and social development, product naming, promotional activity, in-store activity, sponsorship of LAFC, radio, OOH, and disruptive events. Our partnership with FLEX has been a driving force behind their incredible impact and healthy market share.

Together, we will continue to push the boundaries of tool innovation, marketing creativity, and design to make tools that are more powerful, durable, and operator-friendly than anything else on the job site. FLEX and Realm are committed to making FLEX “What’s Next” in the power tool industry, and we won’t stop until we achieve that goal.

  • CLIENT

    FLEX POWER TOOLS

  • INDUSTRY

    POWER TOOLS

  • SERVICES

    BRANDING, CAMPAIGN, PRODUCT LAUNCH, TV COMMERCIALS, CONTENT CREATION, PHOTOGRAPHY, CREATIVE

  • VISIT WEBSITE

    WWW.FLEXPOWERTOOLS.COM