Delivering game-changing numbers for FLEX

When Realm proposed FLEX should sponsor LAFC, there were big goals right from the start. Both brands were rapidly establishing their presence in the American psyche and growing their fanbase with exceptional power and performance. It seemed a perfect fit. But together, the partnership would surpass every expectation, making history and setting the narrative for the year. In 2022 FLEX power tools went front and center nationwide, driving awareness off the charts and helping deliver the first MLS Championship with LAFC.

There was an overriding sense of pride as FLEX became the Official Power Tool Partner of LAFC. Yet the brand insights could never predict the success that was to come, but here goes – 22,000 fans proudly sporting the FLEX name every home game. 1. Western Conference. 1 Supporters’ Shield. 1. MLS Cup. 6 All-star players. 6 World Cup players. And millions of social impressions. What a season.