How Realm Brought Lawn Mower Innovation to Life

When EGO approached Realm with their latest innovation, Speed-IQ self-propel technology, we knew we had an opportunity to create something truly game-changing. This world-first innovation digitally senses and syncs to your stride, eliminating the need for levers, dials, pushing, and running to keep pace with your lawn mower. And with an industry-first digital display integrated into the handlebar, we knew we had to do something special to showcase the full potential of this technology.

We visited the EGO Labs to get up close and personal with Speed-IQ, taking the time to understand its power, performance, and sophisticated technology. Our team knew that we needed to tell the story of this innovation through clear and precise visuals, so we leveraged CGI to create a TV commercial that would capture the attention of audiences everywhere.

The results of our campaign were nothing short of incredible. By highlighting the unique features and benefits of Speed-IQ in a visually engaging and informative way, we were able to capture increased engagement and drive higher sales for EGO. Our strategy of explaining the technology through clear and precise visuals paid off, as audiences were able to see and understand the full potential of this game-changing innovation.

At Realm, we pride ourselves on delivering breakthrough campaigns that bring innovation to life. Our work with EGO on the Speed-IQ campaign is just one example of what we can achieve when we combine strategic thinking with creative execution.