Revolutionizing the Zero-Turn Riding Mower Experience

At REALM, we pride ourselves on developing breakthrough campaigns that capture the imagination and drive results for our clients. Our collaboration with EGO on the E-Steer campaign is a prime example of what we can achieve when we put our minds to it.

EGO has always been known for delivering industry-leading tools that take power and performance to the next level. When they came to us with the idea for the E-Steer, we knew we had the chance to create something truly special. This was the first Zero-Turn Riding (ZTR) mower with precision, Formula-1-inspired steering wheel controls – a game-changing innovation that we were eager to showcase.

Working closely with EGO, our team put the E-Steer through its paces to identify the most compelling features to highlight in a TV spot. We wanted to create a commercial that was packed with energy and excitement, showcasing the precision and agility of the E-Steer in action..

The result was a hard-working, feature-packed 30-second TV spot that hit all the right notes. We leveraged cutting-edge techniques and stunning visuals to bring the E-Steer to life, capturing the attention of audiences across the country..

Thanks to our efforts, the integrated campaign for the E-Steer was a resounding success. Within the first week, we reached 2.6 million engaged views, solidifying EGO’s position as the premium brand in outdoor power equipment. Our campaign demonstrated the power of creative collaboration and strategic thinking, and we’re proud to have been a part of it..

If you’re looking for an advertising agency that can deliver breakthrough campaigns that drive results, look no further than us. Contact us today to learn more about how we can help you achieve your goals.